Tuesday 3 July 2012

SEO Press Release Tips

Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb: these are the main paid wire services that American companies use. On any given day a couple of thousand press releases are sent out in the U.S. by those wire services. So, how can you separate yourself from the pack? How can your PR efforts and press releases be noticed in such a throng? It's not easy, but it's possible.
It's no longer enough to concern yourself with interesting the traditional media with your releases. Yes, you need to create press releases that meet the needs of the traditional media, but you also need to maximize the use of search engine optimization (SEO). Why do you need to concern yourself with SEO? Will it help you land a story in the New York Times or an interview on the Today show? Most likely not. But it can help in other ways. For example, when someone is searching online for a company that offers your type of product or service, are you the one they're going to find? Where do you show up when it comes to a Google search?
That's where search engine optimization comes in. SEO's primary function is to help you rank in Google and Yahoo News and for your keywords. And this is generally accomplished by knowing your keywords, and creating anchor backlinks for your blog or website.
Anchor text is the hyperlinked text on a web page. They are the highlighted words you click on when you click a link. It offers readers information about the nature of the page you're linking to. For example, this is my Public Relations Firm's website linked to a keyword. More importantly anchor text communicates with search engines. In essence it tells search engines what the page is about. It's incredibly important to use in your press releases; used effectively it can boost your rankings and particularly your Google rankings.
Your first step is to learn your primary and secondary keywords. Your press releases should reflect the keywords used on your website. You want your releases to work for you by driving search engines to your site. Don't make the mistake of only using your keywords on your homepage. Make a concerted effort to have a minimum of one of the keyword links in your press releases lead to a page on your site other than your homepage.
Focus on the first 200 to 250 words of your release. These initial words set the tone not only for the release itself but for your overall search results. You want to choose those words carefully and you want them to be targeted.
In most of my articles about press releases, my main focus is on the content; on telling a strong story with a compelling narrative. Those are points you always have to keep in mind and my follow up article on SEO press releases will cover that in more depth, but here the focus is on making sure that your releases not only are interesting but that they also are SEO friendly. A few points to keep in mind are to make sure your headline contains your primary keyword and that you pepper the release itself with three target keywords. Also, never forget to include at least one URL in the release. You never know, your release might be republished without anchor text and by including your URL you'll assure that the reader can find you.
SEO is an ever changing field and one I don't think anyone fully masters. So keep experimenting and keep writing new releases with SEO in mind, but also remember, when all is said and done, it comes down to telling a compelling story. Don't get so lost in the SEO game that you forget the basics.

Article Source: http://EzineArticles.com/7111008

43 comments:

  1. Nice blog!
    http://www.yourdream.co.in/seo.html

    ReplyDelete
  2. this is such a nice and useful information for us...i appreciate urs word.........Internet Marketing Consultants

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. I found this post really useful! Press release is one of the effective seo technique to get traffic.

    Thanks for sharing!

    Digital Marketing Services

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. This post is very awesome. you can also hire seo service in surat

    ReplyDelete
  7. Thank you for sharing all key points of SEO. You may also check this Digital Marketing Company In Bangalore

    ReplyDelete
  8. Wonderful! SEO press release tips Everyone should follow these tips If don't know SEO means use a SEO company in Bangalore which boosts your business through SEO If you don't know about SEO then Read More

    ReplyDelete
  9. Nice post. Thanks for sharing some real quality information has been provided to us.
    Web design companies in Qatar

    SEO companies in Qatar

    ReplyDelete
  10. Thanks for sharing.
    Great article with informative content
    Builders in Calicut ,
    Calicut Builders

    ReplyDelete
  11. Very good content about SEO techniques. Thanks for sharing your knowledge about the SEO factors. Waiting for more information on the SEO topics. Blog more about in depth factors and your experiences in SEO campaigning.We are Mobile App Development Company India |seo company in india | Best Digital Marketing services works for the integration of business and technology.

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. Great data I become acquainted with a lot about SEO administrations and what are the product are used in a feasible way. I genuinely value scrutinizing this post thank you for sharing this information.

    SEO Company in Chennai
    Digital Marketing Company in Chennai
    PPC Services in Chennai

    ReplyDelete
  14. Very good content about SEO techniques. Thanks for sharing your knowledge about the SEO factors. Waiting for more information on the SEO topics. Blog more about in depth factors and your experiences in SEO campaigning.We are SEO Company in Chennai works for the integration of business and technology.

    ReplyDelete
  15. I genuinely value scrutinizing this post thank you for sharing this information.http://www.webiinnovation.com/

    ReplyDelete
  16. Given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped: <a href="https://www.simbainstitute.in/digital-marketing-course-surat.php'>digital marketing</a>

    ReplyDelete
  17. I have been an in-house SEO for many years and I am already quite familiar with international SEO.(I am also familiar with multicultural issues as I have lived in several countries).\par
    digital marketing.
    DevOps Training in Chennai

    DevOps Online Training in Chennai

    DevOps Training in Bangalore

    DevOps Training in Hyderabad

    DevOps Training in Coimbatore

    DevOps Training

    DevOps Online Training

    ReplyDelete
  18. you are doing a great work with up to date and technology
    Best Regards from Payroll Outsourcing Services Company

    ReplyDelete
  19. Informative post indeed, I’ve being in and out reading posts regularly and I see alot of engaging people sharing things and majority of the shared information is very valuable and so, here’s my fine read.thanks lot!!
    python training in bangalore

    python training in hyderabad

    python online training

    python training

    python flask training

    python flask online training

    python training in coimbatore
    python training in chennai

    python course in chennai

    python online training in chennai


    ReplyDelete
  20. Thanking you on allowing me to comment on this blog. Very informative and well articulated. Are you looking for SEO auditing services in Chennai?
    We at Purple Chalk provide you SEO consultants in Chennai. So hop on board. Please feel free to contact us on this number ✆ +91 9884006261.

    ReplyDelete
  21. KEEN SEO Agency is a Bangalore based SEO Agency that focuses on ethical and strategic SEO services, offering ROI-Driven SEO services in Bangalore. As a Top SEO Agency in Bangalore, we are focused on providing full-service Search Engine Optimization Solutions that include specialized Paid and Organic Search Engine Optimization services for businesses.
    SEO Bangalore
    SEO Agencies Bangalore
    SEO Services Bangalore

    ReplyDelete
  22. Thank you for such relevant information through your blog. It made me understand the things that i was not aware of.


    SEO Company in Lucknow

    Digital Marketing Company in Lucknow
    PPC Services in Lucknow

    ReplyDelete
  23. Great Article, Thank you so much for posting this important information.

    Seo company in India : Best SEO Companies in Varanasi, India: Hire Kashi Digital Agency, best SEO Agency in varanasi, india, who Can Boost Your SEO Ranking, guaranteed SEO Services; Free SEO Analysis.


    Best Website Designing company in India : Web Design Companies in varanasi We design amazing website designing, development and maintenance services running from start-ups to the huge players


    Wordpress Development Company India : Wordpress development Company In varanasi, india: Kashi Digital Agency is one of the Best wordpress developer companies in varanasi, india. Ranked among the Top website designing agencies in varanasi, india. wordpress website designing Company.

    E-commerce Website designing company varanasi, India : Ecommerce website designing company in Varanasi, India: Kashi Digital Agency is one of the Best Shopping Ecommerce website designing agency in Varanasi, India, which provides you the right services.

    Website Design Company In Varanasi
    Seo Service Company In Varanaasi
    Cheap Website Design Company Bangalore
    Website Designer Near Me
    Digital Marketing Company in India
    Business Listing Free
    Health And Beauty Products Manufacturer

    ReplyDelete
  24. Good Blog, Such a Nice Content, Informative for Readers Keep Posting.
    Best digital marketing company in Bangalore
    Best digital marketing company in Bangalore

    ReplyDelete
  25. It's really a best Blog I found ever on the topic related for ecommerce website Dubai Also get at affordable services price.

    ReplyDelete
  26. "Clicktots" is a "Best SEO Company in Chennai" that provides "Pay for Performance SEO Services" and affordable SEO services in Chennai.

    ReplyDelete
  27. Without a doubt, your article is incredibly readable and instructive. I also suggested it to others.
    web design company in punjab

    ReplyDelete
  28. For physical strength of your dog to decline with age is somewhat a normal event. But if this is coupled with a disinterest in your outdoorsy pooch to go out and play or a lack of enthusiasm towards its favorite toys, it is a sign of cognitive dysfunction. click on k9nerds

    ReplyDelete
  29. This comment has been removed by the author.

    ReplyDelete